If E-Mail Clients Mangle Your HTML... Fix It!

Does your email newsletter contain a text link that directs readers to a Web version if they can't read the content in their email clients? If you don't, you should. But that alone won't absolve you of the sin of bad HTML design.  Article by Kirill Popov and Loren McDonald - ClickZ Experts.

Arianna Huffington shares insights about magazine media in an article leading up to her speaking engagement at the annual conference of the American Society of Magazine Editors in New York.

With magazine subscriptions and newsstand sales going south, and more and more readers turning to the Internet as their primary source of news, opinion, information, and entertainment, this is more than a theoretical debate.

The State of the News Media report contains a detailed section focused on news magazines with information, charts, and references providing insights about trends in the magazine publishing industry.

An excerpt from the report conclusions reads, "People may never again turn to big circulation titles for information as they did for decades with Time and Newsweek. Instead, people will turn to a niche magazine for a niche reason, and no one magazine will command the mass readership Time and Newsweek have long held."  The State of the News Media report was written by the Project for Excellence in Journalism.

Erdos & Morgan was commissioned by the City and Regional Magazine Association to explore the attitudes, opinions and characteristics of subscribers and local opinion leaders in a representative sampling of large and small markets in all geographic regions of the country. Launch the CRMA website or Study

With over 22,000 US magazines in over 250 major magazine categories you’ll certainly want to research the competitive landscape before choosing your new magazine niche and building your magazine business plan & readership demographics.

MediaSource (www.bacons.com) provides advanced tools to research the media.  An alternative to the subscription based MediaSource software is MediaListsOnline (www.medialistsonline.com), a tool to build a list online of publications by category classification and purchase only the group of magazine & newsletter publications that you want to research externally in more detail.

Another resource for analyzing the market is the MPA website which lists the number of magazines by category through 2004. Click here to launch this site location at www.magazine.org.