Article Highlights:
-Focusing on business objectives and KPIs is key
-Refine your dashboard and look beyond the "hits"
-Tag your individual campaigns and test continually

Web analytics has always been an important aspect of digital marketing, but only recently has it been considered critical to success. The data mined through savvy analytics tracking can maximize any marketing budget by driving conversions and results; however, this only comes to pass if you understand what the data are telling you.

Web analytics is critical to measuring the success of your website as you identify opportunities to improve your business and marketing initiatives. Most marketers are confused with business implications of analytics reports, so it ends up being simpler to track what you know.

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