Beverage producers are the most curious consumers
The idea for this publication came from the simple observation that, in recent years, the beer, spirits, cider and wine industries have blended.
There’s crossover and interest between all these sectors — and, often, beverage producers are the most curious consumers. We want to share stories, techniques, trends and research in a way that entertains and informs, advancing the conversation and giving those in the adult beverage community a way to connect and learn from one another. Today, it’s about collaboration, not competition.
Spirited is based in Sonoma County, Calif., a place well known for its contributions to the wine industry. What may be less apparent is its role in the burgeoning craft beer, hard cider and distilled spirits arenas..