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Digital Magazine Publishing

Digital Magazine Publishing Definition Originally Published by David Blankenship – Advontemedia Post – Digital Publishing Solutions | Moment The Modern Magazine Digital publishing today can be defined as Publishing content in a digitally accessible format....

Valuable Customer Insights Via Search Engine Tools

Forget about your SEO investment. Disregard your PPC budget. B2B marketers should be asking themselves,“Am I getting all I can from search engines… for free?” Consider this: searching is the second most popular online activity today — second...

It’s The Customer Experience,Stupid!

Email service providers are blanketing the world with services and technology.  I am a true believer that marketers must engage consumers via email and social channels and must do so in a programmatic and relevant way.  However,even with technology,strategy...

Magazine Publishing Concepts You Must Understand

When you first start a magazine publishing business expect to face the pressure of competing against those magazines that have been in the industry for years and also other new players with hefty pocketbooks who are able to experiment with different layouts and titles...

To Lead More Effectively,Increase Your Self-Confidence

"How can I feel confident when I am speaking?" asked a participant in a recent workshop I conducted. While the question was specific to public speaking,the answer I gave is relevant to any leader,whether she is on stage giving a presentation or working with...

The key to unlocking web video’s potential

ARTICLE HIGHLIGHTS: There are literally 25 to 30 different types of online video ads Online video needs a scalable third-party ad-serving solution Standards won’t emerge without field trials of ads and ad formats Attend a digital media conference these days and...

Yes,Your Social Media Strategy Needs Design

In nearly every conference room across the business landscape it’s inevitable that at some point the phrase "social media" enters the discussion. Marketers,PR and salespeople are among the first to engage in the discussions,trying to figure how...

How to Revise an Email so that People will Read it

"People think that the first draft is the big event and that revision is cleaning up afterward. But the first draft is really setting up the chairs,tables,and cups,and revision isn’t cleaning up after the party,it is the party." "All first drafts...

Norm Brodsky: When Negotiating,Always Listen Before You Speak

Mike Baicher came to see me recently. If his name rings a bell,it’s because I’ve written about him several times. He first approached me more than 12 years ago,looking for advice about how to expand his family-owned trucking company. Since then,he’s...

CRM: Software as a Customer Service

The availability of customer relationship management packages for the small and mid-size business market is growing,particularly in the on-demand or software-as-a-service models. Every business needs some form of customer relationship management (CRM) system,argues...

On the Web,Thinking Small Pays Off

For 13 years,I was privileged to serve as an editor at PC World magazine,the last four of which I spent as editor-in-chief. PC World’s success in print and online provided me with resources that most editors would envy. We had a team of more than 50...

7 Steps for Launching your Email Program

-After you’ve set your goals,investigate the necessary tools for accomplishing your campaign goals -Know your recipients,whether you acquired their information yourself or through a third party -Testing your campaign repeatedly ensures delivery and consumer...

Hyatt’s Random Acts of Generosity

In the days ahead,managers and employees of the Hyatt hotel chain will be doing favors for some of their customers. Maybe they always did them,but these favors will be different: they will be what Hyatt Hotels’ C.E.O.,Mark Hoplamazian,has called “random...

Get the most out of your welcome email

Article HIghlights: * Use your emails to offer a glimpse of your website * If you have multiple offers,send more than one message * Personalize the message as much as you can When I look at retailers’ email programs,I am always surprised at the number of them...

6 Stupid Media Planning Mistakes

Article Highlights: * You have to articulate what each medium is supposed to do,and for whom it is supposed to do it * Don’t ignore your audience,and don’t heavily rely on technology * Social networking is a tactic and a strategy,and you need to know the...

How To Avoid SEO Failure

* Marketers need to be cognizant of what their search information tells a prospective visitor * Choose your keywords wisely and make sure they appear on each page * For each 200-250 words of text,each target term should be repeated two or three times If you’re...

10 keys to a homepage takeover ad that works

Article Highlights:     * Takeovers that begin quickly with non-static creatives are most effective     * A takeover is an event so the creative better be out of the ordinary     * Takeovers don’t need to be big and...

Tips and Tricks for Video Landing Pages

If there’s one common discussion on things to test with your landing pages,it’s whether or not to use video. Those in industries other than publishing have the most use for video,some might say. Video tutorials for software,repurposing commercials for...

5 major hurdles for email marketing

Article Highlights:    * Deliverability continues to get worse     * Social media is fundamentally changing how people use email     * Email marketing must adapt for new technologies and the mobile future Email: The endangered...

Drive Traffic to Your Business Blog

You won’t get any business from your company blog if nobody knows about it. To reach its full potential,a blog needs traffic. To get visitors,use a mix of old-fashioned marketing and contemporary Web tools. It’s one thing to start a company blog....

10 signs you don’t understand web analytics

Article Highlights: -Focusing on business objectives and KPIs is key -Refine your dashboard and look beyond the "hits" -Tag your individual campaigns and test continually Web analytics has always been an important aspect of digital marketing,but only...

Be Very Afraid of Scareware

Confronted with a message like this,most computer users feel compelled to take urgent action. Fortunately,instructions for what to do are right in front of them: click on a box to scan the computer. Once the scan is complete,and dozens of infections have been...

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