Valuable Customer Insights Via Search Engine Tools
Forget about your SEO investment. Disregard your PPC budget. B2B marketers should be asking themselves,“Am I getting all I can from search engines… for free?” Consider this: searching is the second most popular online activity today — second...It’s The Customer Experience,Stupid!
Email service providers are blanketing the world with services and technology. I am a true believer that marketers must engage consumers via email and social channels and must do so in a programmatic and relevant way. However,even with technology,strategy...Magazine Publishing Concepts You Must Understand
When you first start a magazine publishing business expect to face the pressure of competing against those magazines that have been in the industry for years and also other new players with hefty pocketbooks who are able to experiment with different layouts and titles...Yes,Your Social Media Strategy Needs Design
In nearly every conference room across the business landscape it’s inevitable that at some point the phrase "social media" enters the discussion. Marketers,PR and salespeople are among the first to engage in the discussions,trying to figure how...How to Revise an Email so that People will Read it
"People think that the first draft is the big event and that revision is cleaning up afterward. But the first draft is really setting up the chairs,tables,and cups,and revision isn’t cleaning up after the party,it is the party." "All first drafts...In a digital world where everything seems free,how will anyone make money?
First,a little confession. While this story pretends to be about things becoming free,that’s only in the sense of free samples; buy one,get one free; bare bones for free in hopes of selling the deluxe version; free but with advertising. You know the drill. But...The key to unlocking web video’s potential
ARTICLE HIGHLIGHTS: There are literally 25 to 30 different types of online video ads Online video needs a scalable third-party ad-serving solution Standards won’t emerge without field trials of ads and ad formats Attend a digital media conference these days and...To Lead More Effectively,Increase Your Self-Confidence
"How can I feel confident when I am speaking?" asked a participant in a recent workshop I conducted. While the question was specific to public speaking,the answer I gave is relevant to any leader,whether she is on stage giving a presentation or working with...7 Steps for Launching your Email Program
-After you’ve set your goals,investigate the necessary tools for accomplishing your campaign goals -Know your recipients,whether you acquired their information yourself or through a third party -Testing your campaign repeatedly ensures delivery and consumer...Hyatt’s Random Acts of Generosity
In the days ahead,managers and employees of the Hyatt hotel chain will be doing favors for some of their customers. Maybe they always did them,but these favors will be different: they will be what Hyatt Hotels’ C.E.O.,Mark Hoplamazian,has called “random...On the Web,Thinking Small Pays Off
For 13 years,I was privileged to serve as an editor at PC World magazine,the last four of which I spent as editor-in-chief. PC World’s success in print and online provided me with resources that most editors would envy. We had a team of more than 50...Recession Leadership: On Sinking the Boat,Missing the Boat,and Rocking the Boat
For months,I have argued that a down economy can be a great opportunity for companies to try something different or start something new. I don’t mean to minimize the pressures and setbacks that are part of unleashing real change in tough times. If all...Norm Brodsky: When Negotiating,Always Listen Before You Speak
Mike Baicher came to see me recently. If his name rings a bell,it’s because I’ve written about him several times. He first approached me more than 12 years ago,looking for advice about how to expand his family-owned trucking company. Since then,he’s...CRM: Software as a Customer Service
The availability of customer relationship management packages for the small and mid-size business market is growing,particularly in the on-demand or software-as-a-service models. Every business needs some form of customer relationship management (CRM) system,argues...Get the most out of your welcome email
Article HIghlights: * Use your emails to offer a glimpse of your website * If you have multiple offers,send more than one message * Personalize the message as much as you can When I look at retailers’ email programs,I am always surprised at the number of them...6 Stupid Media Planning Mistakes
Article Highlights: * You have to articulate what each medium is supposed to do,and for whom it is supposed to do it * Don’t ignore your audience,and don’t heavily rely on technology * Social networking is a tactic and a strategy,and you need to know the...How To Avoid SEO Failure
* Marketers need to be cognizant of what their search information tells a prospective visitor * Choose your keywords wisely and make sure they appear on each page * For each 200-250 words of text,each target term should be repeated two or three times If you’re...Seven Reasons Why All Your New Information Products Should Be Digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products The last 15 years in the publishing industry have seen a revolution in marketing channels. Publishers now sell more products and generate more...5 major hurdles for email marketing
Article Highlights: * Deliverability continues to get worse * Social media is fundamentally changing how people use email * Email marketing must adapt for new technologies and the mobile future Email: The endangered...Drive Traffic to Your Business Blog
You won’t get any business from your company blog if nobody knows about it. To reach its full potential,a blog needs traffic. To get visitors,use a mix of old-fashioned marketing and contemporary Web tools. It’s one thing to start a company blog....10 signs you don’t understand web analytics
Article Highlights: -Focusing on business objectives and KPIs is key -Refine your dashboard and look beyond the "hits" -Tag your individual campaigns and test continually Web analytics has always been an important aspect of digital marketing,but only...Be Very Afraid of Scareware
Confronted with a message like this,most computer users feel compelled to take urgent action. Fortunately,instructions for what to do are right in front of them: click on a box to scan the computer. Once the scan is complete,and dozens of infections have been...10 keys to a homepage takeover ad that works
Article Highlights: * Takeovers that begin quickly with non-static creatives are most effective * A takeover is an event so the creative better be out of the ordinary * Takeovers don’t need to be big and...Four Ways to Increase the Urgency Needed for Change
Most organizations fail. The vast majority of new restaurants don’t survive two years. Over 90% of the car companies that existed in the early 1900s were gone by the 1940s. At least a few of today’s most successful enterprises appear to be going down the...Know a magazine publishing service that should be listed in this category? Just submit the website URL of the service you'd like to recommend and hit the submit button.
Want to promote your own company or service? click here