When you first start a magazine publishing business expect to face the pressure of competing against those magazines that have been in the industry for years and also other new players with hefty pocketbooks who are able to experiment with different layouts and titles...
"How can I feel confident when I am speaking?" asked a participant in a recent workshop I conducted. While the question was specific to public speaking,the answer I gave is relevant to any leader,whether she is on stage giving a presentation or working with...
For months,I have argued that a down economy can be a great opportunity for companies to try something different or start something new. I don’t mean to minimize the pressures and setbacks that are part of unleashing real change in tough times. If all...
Mike Baicher came to see me recently. If his name rings a bell,it’s because I’ve written about him several times. He first approached me more than 12 years ago,looking for advice about how to expand his family-owned trucking company. Since then,he’s...
The availability of customer relationship management packages for the small and mid-size business market is growing,particularly in the on-demand or software-as-a-service models. Every business needs some form of customer relationship management (CRM) system,argues...
Margo Redfern’s first attempt at building a website was a disaster. In 2007,she started a business,FlattenMe.com,to sell personalized children’s books and cards. To build the site,Redfern hired a team of freelance programmers that a friend of her...
The following Guide is provided courtesy of the MagazinePublisher.com. New Magazine Startup Guide Many people have a "Great Idea" for a magazine but before you begin a magazine launch there is a lot you need to know and plenty of financial support will be...
Reprinted from Laughing Bear Newsletter #110,Copyright 1999 by Laughing Bear Press This article is recommended by Magazine Publishers of America Since Fall I’ve noticed many of the requests that come in for sample newsletters are from people either thinking...
Reprinted from Laughing Bear Newsletter #135,Copyright © 2002 by Laughing Bear Press One question I get often from visitors to the Laughing Bear web site is how much to charge for a magazine subscription. Let me note that these people are asking about the...
William Dunkerley 01-19-2005
Magazine business plans usually include a text description of the magazine idea,some sample pages (possible a mock cover,table of contents,and a few feature articles),and three years of financial projections,plus detailed analysis of competitive magazines. I offer a...
Starting a Magazine – Investment and Funding Samir Husni and I wrote the two most widely distributed books about starting new magazines. Mr. Husni is a journalism professor at the University of Mississippi. I am a co-founder of three computer magazines and a...
"I can’t understand how anyone gets through the day without a law degree" – Ruth Gundle,Eighth Mountain Press Publishing a magazine exposes you to a host of legal responsibilities. Even if at the beginning everyone associated with your magazine...
If your web site is not currently creating revenue you are missing a huge opportunity! The reality is that the Internet Age is here to stay and is gaining popularity everyday as more and more people become comfortable online. In the U.S. alone,approximately 75% of...
An important step in the magazine planning process is the development of a business and marketing plan. Here are some popular information & company resources related to creating a magazine business plan. Magazine Business Plan Resources Publishingbiz.com –...
With over 22,000 US magazines in over 250 major magazine categories you’ll certainly want to research the competitive landscape before choosing your new magazine niche and building your magazine business plan & readership demographics. MediaSource...
We are currently preparing a resource for the key costs associated with starting a new magazine publication. These will be relative financial estimates and business expenses that a magazine publisher should expect to take into consideration in the business...
Regroup… is this a new management trend? Not a chance! Regroup is simply an opportunity to end one month’s business cycle,recap the performance of the publications you manage and outline a plan of success for the new upcoming month. Why...
Special purchase links for books & products related to the start-up of a magazine publishing business.
02-03-2005 From the Online Magazine format representing an "online only" electronically published publication to a print Magazine’s Website,there are many ways to start your Zine online presence. Using the association to a "magazine"...
Producing Results with your Magazine Website If you are planning on getting the most value from your magazine’s website you’ll want to review the Infoswell.com service for magazine publishers. The Infoswell website platform is a complete website...
If you plan to start a magazine or newspaper or have already started one and do not have periodical status you should weigh the benefits of lower cost and better service against the difficulty in obtaining it and the regulations you will have to follow once you are...
All this talk of rate cases and postal reform is a reminder that budgeting is just around the corner. To make that task easier,you should have a budget model ready so that you can input the data as soon as it is available. Another advantage is to be able to input new...
Circulation auditing increases ad sales and contributes to more efficient,accountable,and cost-effective circulation management. Audit reports provide persuasive,comprehensive,and authoritative analysis of your circulation,leaving no room for guesswork for...
