It’s The Customer Experience,Stupid!
Email service providers are blanketing the world with services and technology. I am a true believer that marketers must engage consumers via email and social channels and must do so in a programmatic and relevant way. However,even with technology,strategy...How to Revise an Email so that People will Read it
"People think that the first draft is the big event and that revision is cleaning up afterward. But the first draft is really setting up the chairs,tables,and cups,and revision isn’t cleaning up after the party,it is the party." "All first drafts...Hyatt’s Random Acts of Generosity
In the days ahead,managers and employees of the Hyatt hotel chain will be doing favors for some of their customers. Maybe they always did them,but these favors will be different: they will be what Hyatt Hotels’ C.E.O.,Mark Hoplamazian,has called “random...Seven Reasons Why All Your New Information Products Should Be Digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products The last 15 years in the publishing industry have seen a revolution in marketing channels. Publishers now sell more products and generate more...Be Very Afraid of Scareware
Confronted with a message like this,most computer users feel compelled to take urgent action. Fortunately,instructions for what to do are right in front of them: click on a box to scan the computer. Once the scan is complete,and dozens of infections have been...Four Ways to Increase the Urgency Needed for Change
Most organizations fail. The vast majority of new restaurants don’t survive two years. Over 90% of the car companies that existed in the early 1900s were gone by the 1940s. At least a few of today’s most successful enterprises appear to be going down the...How to Keep Your Email Inbox Under Control
A reader recently asked me,"How do you deal with an incredibly full inbox that makes you feel like a jerk?" I’m happy the question asks,"how do you deal." An inbox is as personal a space as an underwear drawer — we all have one and are...Publishing a magazine may seem like a dream,but these entrepreneurs made it a reality.
Want to be at the helm of the next Vogue,Car and Driver,Field & Stream or Entrepreneur magazine? There’s nothing like the exquisite joy of seeing your name on a newsstand,especially if you’re the publisher of a magazine that covers your favorite...Ten Hot Tips for First-Time Publishers
I frequently meet people who are thinking of starting a new newsletter or magazine. Often such people spend most of their time worrying about how their publication will LOOK,not how it will SELL. Sadly,more than two-thirds of new publications started by first-time...The Worsley Press – 40 Selected Pages Book Preview
Author Gordon Woolf offers a preview of "The new 4th edition of How to Start and Produce a Magazine or Newsletter" Book Preview Link: http://www.worsleypress.com/magbook/Magpreview.pdfMagazine Publishing Featured Resource Guide Listings
Magazine Publishing Featured Resource Guide Listings For the Magazine Publishing Full Resource Guide Directory Click Here Magazine Publishing Associations Welcome to the Independent Press Association! The Independent Press Association’s mission is to...2004-05 Magazine Handbook by Magazine Publishers of America (MPA)
2004-05 Magazine Handbook. A Comprehensive Guide for Advertisers,Advertising Agencies and Consumer Marketers. Your single source reference for timely information about consumer magazines. Click here to Open 2004-05 Magazine Handbook PDF FileResource Focus: Independent Press Association (IPA)
Are you starting a new magazine or is your publication already off the ground? If so,you can already relate to the need for solutions and ideas to handle your daily publishing challenges. Joining a publishing association with the membership,experience,and...Web Publishers Catch On to Free RSS Feeds
How-To: Web Publishers Catch On to Free RSS Feeds by Charles Pickett – Publish.com Several organizations offer free tools for setting up RSS,which is an increasingly popular choice for the delivery of site updates. Here are some tips on how to best use RSS...Sticky Sites Rule The Internet
Read through the hundreds of forums and bulletin boards on the internet and you will find dozens of threads centering on the lack of web site traffic. All the other remaining threads bemoan the difficulty of getting visitors to return long enough to buy something....Study by the City and Regional Magazine Association
CRMA’s purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. The Association seeks to encourage high editorial and journalistic standards and to compile industry...FIPP World Magazine Congress in New York
Article from the recent FIPP World Magazine Congress in New York providing insight into opportunities publishers are seeking online. MEDIAWEEK Article – FIPP Delegates: Web No Longer a Sideshow By Stephanie D. SmithMagazine Websites: FIPP study of success for publishers online in 2005
Magazine websites: new audiences,new advertisers,and moving into profit FIPP has completed a second study of successful websites operated by consumer magazine publishers around the world following a survey in 2003. Many of these sites have attracted new audiences who...How to launch a great magazine
Launch specialist Alun Probert takes a look at some of today’s most successful titles and finds that,with the right formula,there’s a bright future for the industry’s innovators… We’re very lucky to work in an industry where,in the...Digital Magazine Publishing
Digital Magazine Publishing: How to Get from Here to There Q&A at Publish.com with Peter Meirs of Time. Q&A: Peter Meirs of Time predicts that digital publishing will gain acceptance once the technology is in place to deliver a better reading...8 key steps to magazine publishing success
“as identified by Jonathan Newhouse,chairman of Condé Nast International” We entered the magazine business back in 1959,when my uncle,Sam Newhouse,then in his 60s,bought a small media business with a handful of magazines. The company was called...Resource Focus: First Steps Magazine Startup Kit
The 2005 First Steps Magazine Startup Kit Program Sold Out – Return to Main Page The Kit is comprised of resources to help you launch a new magazine or improve an existing title. One of the goals of the site is to help new and existing publishers achieve...Digital Magazines
Media Daily News – January 10th 2006 Auditor Revises Magazine Categories,Recognizes ‘Stand-Alone’ Digital Pubs …Chief among the rule revisions is the creation of a separate classification for "stand-alone" digital magazines that are...E-mail Newsletter Delivery – 10 HTML Tips for Publishers
Does your email newsletter contain a text link that directs readers to a Web version if they can’t read the content in their email clients? If you don’t,you should. But that alone won’t absolve you of the sin of bad HTML design. In the days when...Know a magazine publishing service that should be listed in this category? Just submit the website URL of the service you'd like to recommend and hit the submit button.
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