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How to Keep Your Email Inbox Under Control

A reader recently asked me,"How do you deal with an incredibly full inbox that makes you feel like a jerk?" I’m happy the question asks,"how do you deal." An inbox is as personal a space as an underwear drawer — we all have one and are...

5 major hurdles for email marketing

Article Highlights:    * Deliverability continues to get worse     * Social media is fundamentally changing how people use email     * Email marketing must adapt for new technologies and the mobile future Email: The endangered...

Six Basics for Designing a Magazine Launch

Unless you nail these six design points,your magazine launch could turn into a fizzle. Launching a magazine requires expertise,timing,and a good concept. Even before that there’s a lot of research,development,and marketing that needs to be done. When your...

Four Design Essentials for the New Magazine

Hit the ground running with design that gets your new magazine idea off on the right track. The only way to convert a magazine idea into a real magazine is through design. At every turn,the more your publication looks like it’s established rather than merely a...

Technology: Finding Freelance Programmers

Margo Redfern’s first attempt at building a website was a disaster. In 2007,she started a business,FlattenMe.com,to sell personalized children’s books and cards. To build the site,Redfern hired a team of freelance programmers that a friend of her...

Circulation is the life blood of any magazine

Without the right readers,your editors are writing stories that no one will read.  Your advertisers are promoting products that no one will buy.  And you are publishing a magazine that is doomed to failure.  Whether your target audience is paid or...

New Magazine Startup Guide by MagazinePublisher.com

The following Guide is provided courtesy of the MagazinePublisher.com. New Magazine Startup Guide Many people have a "Great Idea" for a magazine but before you begin a magazine launch there is a lot you need to know and plenty of financial support will be...

Startup Article by The Surviving Small Press: Starting a Magazine

Reprinted from Laughing Bear Newsletter #110,Copyright 1999 by Laughing Bear Press This article is recommended by Magazine Publishers of America Since Fall I’ve noticed many of the requests that come in for sample newsletters are from people either thinking...

The Surviving Small Press: Magazine Pricing

Reprinted from Laughing Bear Newsletter #135,Copyright © 2002 by Laughing Bear Press One question I get often from visitors to the Laughing Bear web site is how much to charge for a magazine subscription. Let me note that these people are asking about the...

Understanding Niche Publicity

Everyone keeps their radio tuned to station WIIFM – What’s In It For Me. This fact and its implications hold a valuable secret for multiplying publicity opportunities. Let’s put ourselves first in the position of the editor of a magazine for floral...

Publish without perishing: Think niche markets.

Q: I’d like to start a niche magazine. How do I do it? A: This has to be one of the most frequent questions I receive. There are so many issues to discuss here,so let me just give you an overview of the industry. Publishing a magazine is an extremely expensive...

The Worsley Press – Format Newsletter

This is a newsletter of interest to all who produce formatted publications — newspapers,magazines and newsletters. Join the subscriber list and search the archives.    

Ten Hot Tips for First-Time Publishers

I frequently meet people who are thinking of starting a new newsletter or magazine. Often such people spend most of their time worrying about how their publication will LOOK,not how it will SELL. Sadly,more than two-thirds of new publications started by first-time...

Essential Elements of a Magazine Business Plan

Magazine business plans usually include a text description of the magazine idea,some sample pages (possible a mock cover,table of contents,and a few feature articles),and three years of financial projections,plus detailed analysis of competitive magazines. I offer a...
Magazine Startup Investment

Who Funds Magazine Startups?

Starting a Magazine – Investment and Funding Samir Husni and I wrote the two most widely distributed books about starting new magazines. Mr. Husni is a journalism professor at the University of Mississippi. I am a co-founder of three computer magazines and a...

Some Internet Legal Resources for Magazine Publishers

"I can’t understand how anyone gets through the day without a law degree" – Ruth Gundle,Eighth Mountain Press Publishing a magazine exposes you to a host of legal responsibilities. Even if at the beginning everyone associated with your magazine...

Why your publication needs a strong Website online presence

If your web site is not currently creating revenue you are missing a huge opportunity! The reality is that the Internet Age is here to stay and is gaining popularity everyday as more and more people become comfortable online. In the U.S. alone,approximately 75% of...

The Print Process Made Easy – MagazinePublisher.com

To help understand the magazine printing job flow from introduction to delivery,MagazinePublisher.com has compiled a "Print Process Made Easy" overview that provides a great example of what to expect based on their process of establishing a client...

Magazine Business Plan Links

An important step in the magazine planning process is the development of a business and marketing plan. Here are some popular information & company resources related to creating a magazine business plan. Magazine Business Plan Resources Publishingbiz.com –...

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