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Valuable Customer Insights Via Search Engine Tools

Forget about your SEO investment. Disregard your PPC budget. B2B marketers should be asking themselves,“Am I getting all I can from search engines… for free?” Consider this: searching is the second most popular online activity today — second...

It’s The Customer Experience,Stupid!

Email service providers are blanketing the world with services and technology.  I am a true believer that marketers must engage consumers via email and social channels and must do so in a programmatic and relevant way.  However,even with technology,strategy...

How to Revise an Email so that People will Read it

"People think that the first draft is the big event and that revision is cleaning up afterward. But the first draft is really setting up the chairs,tables,and cups,and revision isn’t cleaning up after the party,it is the party." "All first drafts...

Hyatt’s Random Acts of Generosity

In the days ahead,managers and employees of the Hyatt hotel chain will be doing favors for some of their customers. Maybe they always did them,but these favors will be different: they will be what Hyatt Hotels’ C.E.O.,Mark Hoplamazian,has called “random...

Be Very Afraid of Scareware

Confronted with a message like this,most computer users feel compelled to take urgent action. Fortunately,instructions for what to do are right in front of them: click on a box to scan the computer. Once the scan is complete,and dozens of infections have been...

Four Ways to Increase the Urgency Needed for Change

Most organizations fail. The vast majority of new restaurants don’t survive two years. Over 90% of the car companies that existed in the early 1900s were gone by the 1940s. At least a few of today’s most successful enterprises appear to be going down the...

How to Keep Your Email Inbox Under Control

A reader recently asked me,"How do you deal with an incredibly full inbox that makes you feel like a jerk?" I’m happy the question asks,"how do you deal." An inbox is as personal a space as an underwear drawer — we all have one and are...

Ten Hot Tips for First-Time Publishers

I frequently meet people who are thinking of starting a new newsletter or magazine. Often such people spend most of their time worrying about how their publication will LOOK,not how it will SELL. Sadly,more than two-thirds of new publications started by first-time...

Magazine Publishing Featured Resource Guide Listings

Magazine Publishing Featured Resource Guide Listings For the Magazine Publishing Full Resource Guide Directory Click Here   Magazine Publishing Associations Welcome to the Independent Press Association! The Independent Press Association’s mission is to...

Resource Focus: Independent Press Association (IPA)

Are you starting a new magazine or is your publication already off the ground? If so,you can already relate to the need for solutions and ideas to handle your daily publishing challenges. Joining a publishing association with the membership,experience,and...

Web Publishers Catch On to Free RSS Feeds

How-To: Web Publishers Catch On to Free RSS Feeds by Charles Pickett – Publish.com Several organizations offer free tools for setting up RSS,which is an increasingly popular choice for the delivery of site updates. Here are some tips on how to best use RSS...

Sticky Sites Rule The Internet

Read through the hundreds of forums and bulletin boards on the internet and you will find dozens of threads centering on the lack of web site traffic. All the other remaining threads bemoan the difficulty of getting visitors to return long enough to buy something....

Study by the City and Regional Magazine Association

CRMA’s purpose is to facilitate professional development and training opportunities for member magazines and opportunities to exchange information and ideas. The Association seeks to encourage high editorial and journalistic standards and to compile industry...

FIPP World Magazine Congress in New York

Article from the recent FIPP World Magazine Congress in New York providing insight into opportunities publishers are seeking online. MEDIAWEEK Article – FIPP Delegates: Web No Longer a Sideshow  By Stephanie D....

Digital Magazine Publishing

Digital Magazine Publishing: How to Get from Here to There   Q&A at Publish.com with Peter Meirs of Time. Q&A: Peter Meirs of Time predicts that digital publishing will gain acceptance once the technology is in place to deliver a better reading...

8 key steps to magazine publishing success

“as identified by Jonathan Newhouse,chairman of Condé Nast International” We entered the magazine business back in 1959,when my uncle,Sam Newhouse,then in his 60s,bought a small media business with a handful of magazines. The company was called...

How to launch a great magazine

Launch specialist Alun Probert takes a look at some of today’s most successful titles and finds that,with the right formula,there’s a bright future for the industry’s innovators…   We’re very lucky to work in an industry where,in the...

Resource Focus: First Steps Magazine Startup Kit

The 2005 First Steps Magazine Startup Kit is Now Available! The Kit is comprised of resources to help you launch a new magazine or improve an existing title.  One of the goals of the site is to help new and existing publishers achieve success through education...

Digital Magazines

Media Daily News – January 10th 2006 Auditor Revises Magazine Categories,Recognizes ‘Stand-Alone’ Digital Pubs …Chief among the rule revisions is the creation of a separate classification for "stand-alone" digital magazines that are...

E-mail Newsletter Delivery – 10 HTML Tips for Publishers

Does your email newsletter contain a text link that directs readers to a Web version if they can’t read the content in their email clients? If you don’t,you should. But that alone won’t absolve you of the sin of bad HTML design. In the days when...

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