The first fashion philanthropic media brand… It was over two years ago, in late spring 2014, when I had the idea for a non-profit fashion media brand.
At 4am on a sunday, wide awake and deep in thought over one of my dearest friends who had been diagnosed with breast cancer, feeling of helplessness at her situation was very troubling to me.
It was at that moment Mission was Born: a media brand where each bi-annual issue would be devoted to a particular charity or cause, with the profits going to that cause. Mission aims to engage socially conscious people and companies through the lens of fashion to help those in need. Mission is not only about giving back, but also about education and bringing awareness to the causes it will highlight every six months, as well as inspire a global community to make a difference.” – Karina Givargisoff, Founder/Editor & Chief.