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ARISEARISE,a global style and culture magazine launched in October 2008,was unveiled in the USA at the African Fashion Collective fashion show during the recent Fashion Week.

It targets young,affluent readers in a 40% men and 60% women ratio,who are interested in African culture and positive social developments. It aims to celebrate African achievement in the realms of fashion,music,culture and polity.

The monthly will be sold on newsstands and distributed internationally to luxury hotel groups and clubs including Four Seasons,Loews and Ritz Carlton. Helen Jennings of the London-based Velo Agency is editor on behalf of Nigerian newspaper publisher ThisDay Media Group.