BBC KNOWLEDGE launched last fall with a blend of photo essays,feature articles,short news items,and media reviews – and the tagline: "The new magazine for our most precious human resource – the mind."
Intended to give the US natural history and science publications a run for their money,the bimonthly will be edited in the UK by Sally Palmer,former deputy editor of the British science publication Focus,with help from US consultant editor John Horgan,a science journalist.
After favorable testing,the magazine distributes 85,000 copies,which makes it one of BBC’s largest efforts in this country,where they sell about 35,000 copies of various titles,including GARDENS ILLUSTRATED and HOMES & ANTIQUES. The website for this new magazine can be found here.