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IB In Business MagazineIB In Business magazine is the premier business-to-business publication in the Greater Madison region,celebrating more than 33 years of editorial excellence. Our nationally-acclaimed editorial department brings you readership news,analysis and in-depth profiles of the companies and people shaping the business community. We provide interview-style reporting on best industry business practices,and blend that advice with a weeknight business radio program titled "In Business with Jody & Joan."  In Business magazine also introduces new businesses in the marketplace and honors the stakeholders who built the business community with awards programs and special events.