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Meet San Francisco’s Sewing Sociologists

Modern Seamster Magazine

What do you get when you meld fashion,music,performing and visual arts,textiles,and sewing? An incredibly irreverent publication called Modern Seamster.  Based in San Francisco,this new sewing magazine upholds the tenets of sewing,style,and culture,Modern Seamster promises its readers inspiration in all forms,drawing from seemingly disparate industries where the sewing needle might be found and bundling it all up into one feisty and unapologetic editorial . . . with a twist

How about secret agents going “undercover” to costume cults and reporting back the skinny to headquarters?  Fetish porn?  They need wardrobe stylists don’t they?  Sewing tattoos?  It’s a sewing fashion stat ement unto itself. Recreations of classic album covers from bands such as Supertramp or The Flying Burrito Brothers?  Or hand stitches illustrated by local artists in a department called ‘Hand Solo’?  No stone goes unturned with these editors. Often referring to themselves as sewing sociologists—sewing archaeologists even—Modern Seamster approaches sewing not from a small ghetto of flat patterns and material but from a broader scope that includes all aspects of sewing—as seen through the eye of the needle.

Going beyond the current trend of DIY,Modern Seamster offers and entices the sewing republic by blending history,tailoring,costume design,music,fashion designers,eco developments,fiber arts,literature,global issues,and the economy with its long-reaching affects by rolling them into one big sewing inspiration,fueled by impudence and wine.   Not that they don’t respect craftsmanship,on the contrary,they absolutely worship it and they want people to do the same.

Editor-in-chief and publisher Devi B.-Luna has long realized there was something missing in the sewing magazine world for over a decade.  She attributes this to the technical aspect of sewing stating,“It’s a challenge Modern Seamster Magazineto present practical skills with flair”,and the very industry itself.  Though based on current fashion trends,she feels that sewing magazines often miss their mark.  Many linger on the methodological and forego the inspiration,“that’s what books are for”,thereby alienating a new generation of stitchers and would-be designers.

The Modern Seamster editors pride themselves on not working in a vacuum; meaning politics,pop culture,history,music,and sociology are relevant to what they do,deeply influencing and motivating them. Wearing many hats and being “working managers” also help.  Devi is a Devil-Ette of eight years and former costume designer; Production Editor and PR lady Linda Lagunas works with Cyclecide Bike Rodeo; Music Editor Tuula Ala is in at least three different bands,and Apparel and Textile Arts Editor,Alisha Blake St. Pierre works part-time in the apparel industry.

They definitely like to practice what they preach.