WHISKY magazine focuses on the enjoyment of whisky and is not restricted to elderly men gathered in clubs,seated in leather armchairs,cigar in one hand and crystal tumbler in the other. That’s a stereotype – and WHISKY magazine promises never to conform to the norm!
Today’s whisky consumer and enthusiast is young and funky,unfettered by fusty age-old tradition. They love the product – be it a blend,a malt,peated or not. They’re just as likely to enjoy a cocktail as a wee dram – or Irish and American whiskey as a Scotch. It’s about enjoying life at their own pace and on their own terms. That’s why whisky sales the world over are trending upwards.