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The Magnolia Journal

Meredith Corporation announced today the premiere issue of its new quarterly lifestyle magazine, The Magnolia Journal, an extension of Joanna and Chip Gaines’ immensely successful Magnolia brand.

“The magazine will help inspire readers to create their best homes, families, and lives, while making every moment count,” said Joanna Gaines.

“It will encourage readers to make the most of what they have and discover the inherent beauty all around them.”

Included will be regular stories about:
Gathering – Entertaining features that showcase ideas for décor, tabletop, food, etc.
Food – Seasonally driven recipe-focused food stories, including “garden-to-plate” ideas.
Lifestyle – Real life homes and the people who enjoy them.
Family – Celebrating families having fun together.
Decorating – Ideas and lessons for creating a space you love.

“We are thrilled to be teaming up with Joanna and Chip on a new lifestyle magazine,” said Meredith National Media Group President Tom Harty. “They have a broad appeal to women across generations, including Millennials and Baby Boomers alike. We believe advertisers will jump at the opportunity to reach such a strong and passionate consumer.”

Standing departments in the front of the magazine will include:

What’s happening at Magnolia Market; Reflections from Jo, an essay about something on her mind right now, and a closing column from Chip; Generational Wisdom, a photo essay quoting two generations on the same subject; and “Time Well Spent” a rich front-of-book section showcasing things Jo loves and is inspired by right now plus seasonal products, recipes, quick ideas and timely topics.

“The magazine will focus on content with heart,” said Chip Gaines. “We will encourage readers to always be learning, to dive in and try something new. To be kind to others, as well as yourself.”