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The Association for Audience Marketing Professionals (AAMP) is open to audience developers and marketers for print, digital, online and face-to-face audiences. The AAMP’s mission is to educate and connect the audience marketing community through webinars, community building and premier networking events like its signature CircDayLA. Originally established in 1976 as the WFMA (Western Fulfillment Management Association, Inc.), it is one of the leading organizations for audience marketing professionals. Membership fosters the exchange of ideas, challenges, solutions and inspiration facing audience marketing professionals both on the publisher and vendor sides of the industry. As the evolution and obstacles continue in these transformative times, it is the AAMP’s duty to help the individuals and companies advance their careers and footprints by sharing and learning new media strategies.