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Written by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses:

  • Raising start-up money
  • Attracting the best help
  • Choosing the right marketing strategies
  • Creating a solid subscription base
  • Building loyalty among readers and advertisers
  • Competing effectively
  • Publishing successfully on the Internet.

The book also includes an expanded resources chapter sprinkled with websites and software and publishing services.