Written by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses:
- Raising start-up money
- Attracting the best help
- Choosing the right marketing strategies
- Creating a solid subscription base
- Building loyalty among readers and advertisers
- Competing effectively
- Publishing successfully on the Internet.
The book also includes an expanded resources chapter sprinkled with websites and software and publishing services.