Article Highlights:
* Deliverability continues to get worse
* Social media is fundamentally changing how people use email
* Email marketing must adapt for new technologies and the mobile future
Email: The endangered workhorse
If "Lost" were about interactive marketing,Kate would be display: glowingly attractive but highly unpredictable. Sawyer would be social media: sexy and dangerous. And stalwart,competent,true-blue Juliet? She’d be email marketing.
"All these new technologies are very sexy and get a lot of press," says Jeanne S. Jennings,an interactive marketing strategy and product development consultant. "But email is still the workhorse of the online marketing world."